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Gin Rummy : Demographic Research
Gin Rummy : Demographic Research
Business Needs
Business Needs
Determine which players to target with new app
Demographic Research
Demographic Research
We used a combination of Facebook Audience Insights, Facebook and App Annie for our research.
To the left an example of the type of information we got. I only used people that had there Facebook pages open to the public. I was able to determine information like where the players lived, number of children & education
Also based on their post I could derived some of there interests.
What I did
- Research
- Documentation
Player Types
Player Types
Based on our research we categorized all the players into types to better encapsulate and categorize them.
We also incorporated widely accepted classification methods like Bartles Taxonomy of Player types and Briggs Myers Personality Types.
What I did
- Research
- Documentation
"Rational / Explorers seek to understand the underlying system and how the game works."
"Rational / Explorers seek to understand the underlying system and how the game works."
Personas
Personas
We began looking for trends with in all of our research to come up with our final primary and secondary personas.
What I did
- Research
- Documentation
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